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Before you create and distribute your logo testing questionnaire, here are few things to think about… 1. With our free logo testing survey template, it’s quick and easy to put your logo design in front of the right people and collect high-quality feedback. Not sure how to test your logo? You’ve come to the right place.
Standardize your logo-testing protocol across multiple projects or departments. Compare the performance of different designs using like-for-like data. Obtain qualitative and quantitative feedback about one or several candidate logo designs. Save time deciding how to test your logo – this ready-made survey questionnaire covers the key areas you need. The results will help you to determine what your logo should look like and how to develop your ideas in the right direction. Use this pre-selected battery of questions to gather end-user feedback on your logo concepts across the data points that matter most. The best outcome will be a balance of all these elements, and finding it is heavily dependent on getting feedback from the right people at the right time. Rushing or over-simplifying the design process could result in a huge missed opportunity.īecause your logo carries such weight, its design needs to accommodate a whole range of practical and creative factors, including complexity, color palette, similarity to competitors and consumer psychology. Get it right, and you have an iconic shorthand for everything that’s good about your brand. Your logo is the instantly recognizable signature of your business, and appears everywhere you do.